Applied cognitive neuroscience to improve health promotion, and disease and injury prevention programs and services to reduce exposure to risk behavior to promote healthy lifestyles and wellness.
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Applied cognitive neuroscience to improve health promotion, and disease and injury prevention programs and services to reduce exposure to risk behavior to promote healthy lifestyles and wellness.
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PHBS - Where Neuroscience Meets Public HealthWhile applying a public health approach, PHBS applies cognitive neuroscience research to improve prevention programs that promote behavior change to reduce the burden of injury and disease. We have studied and continue to apply neuroscience research methodology to learn about human behavior and choice as it pertains to risk. Our research also incorporates psychoneuroimmunology to improve the efficacy of programs for victims of abuse and neglect to reduce chronic disease.
We specialize in the prevention of intentional and unintentional related injury, including but not limited to, motor-vehicle occupant (car seat program - Cognitive-based behavioral skills training approach), bicycle/pedestrian, drowning, poisoning, suffocation, burns, falls, traumatic brain injury (TBI), ergonomic/musculoskeletal, intimate partner violence (IPV), youth violence, elder maltreatment, child abuse, and neglect. We also specialize in infectious and chronic disease prevention. When applying cognitive neuroscience to improve public health interventions, we provide, partner, protect, promote, and prevent. |