About

ABOUT

At PHBS, we utilize applied cognitive neuroscience to transform public health. Our innovative, evidence-based strategies aim to promote health, prevent injury and disease, and foster healthier communities globally. Through a multidisciplinary approach that combines cutting-edge research, behavioral science, and technology, we develop practical interventions that create lasting impact.

Vision

To become a global leader in applying neuroscience to revolutionize injury and disease prevention, health promotion, and community well-being through innovative, science-driven practices. Our long-term goals include establishing an applied multidisciplinary research institute—serving as a hub for pioneering research, training, and education—empowering the next generation of health leaders.

Mission

To leverage principles from cognitive and social neuroscience, psychology, and public health to develop and deliver evidence-based strategies, interventions, and training programs. Our goal is to bridge scientific discovery and practical application—empowering individuals and communities to adopt healthier behaviors and influence public health policies.

Core Values

Inclusivity and access for all, emphasizing equity in health.

Health Equity

We are committed to reducing disparities and ensuring all individuals have access to health resources and opportunities.

Embracing different perspectives and fostering an inclusive environment.

Diversity, Equity, and Inclusion (DEI)

We value diversity and cultivate an inclusive environment that respects diverse perspectives and backgrounds.

Ethical standards, honesty, and transparency in work.

Integrity

We uphold the highest ethical standards in all our research and services.

Partnership, teamwork, and collective effort.

Collaboration

We believe in the power of partnerships and interdisciplinary teamwork to achieve shared goals.

Dependability and responsibility.

Reliability & Accountability

We deliver consistent, trustworthy results and take responsibility for our impact.

Rigor, precision, and reliance on scientific evidence.

Science and Evidence-Based Decision Making

Our strategies are grounded in rigorous scientific research and proven methodologies.

Creativity, forward-thinking, and cutting-edge solutions.

Innovation

We seek creative, forward-thinking solutions to advance public health.

Proactive health behaviors, active lifestyles, and wellness promotion.

Prevention & Wellness

Prioritizing proactive health promotion for sustainable well-being.

Scientific Foundation

Led by founder Dr. James DeCarli, our work is rooted in decades of research in neuroscience, public health, and behavioral epidemiology. We explore how early-life trauma impacts brain development and lifelong health, guiding primary prevention strategies that are both scientifically robust and practically effective.

Journey and Inspiration

Inspired by diverse cultural experiences, academic pursuits, and personal encounters with trauma and resilience, Dr. DeCarli’s journey blends neuroscience, public health, and urban planning, neuroscience, and public health—driving innovative, community-centered solutions worldwide.

About the Founder

Dr. James DeCarli
Injury and Neuroepidemiologist | Public Health Professional| Researcher
Bridging neuroscience and public health to prevent injury and promote healthier lives.

Dr. James DeCarli, Founder of Public Health Behavior Solutions, holds advanced degrees from the University of Oxford in the UK—studying at New College and Mansfield College—as well as from George Washington University’s School of Medicine and Health Sciences, the University of Southern California’s Keck School of Medicine, and the USC Price School of Public Policy. In addition to his academic achievements, he is a Master Certified Health Education Specialist (MCHES) and is certified in Trauma Model Therapy, reflecting his commitment to evidence-based, trauma-informed approaches. His diverse academic and professional background provides a comprehensive understanding of how biological, social, and environmental factors intersect to influence health outcomes. With extensive experience in developing evidence-based behavioral interventions, Dr. DeCarli’s work is grounded in a deep understanding of brain-behavior relationships and the social determinants of health. His research has contributed to innovative models that link early-life trauma to lifelong health outcomes, informing primary prevention programs worldwide. Driven by a passion for health equity and scientific rigor, he leads PHBS with a strong commitment to translating neuroscience insights into practical solutions that improve community health and well-being.

In addition, visit, his author website.

Join Us

We invite you to learn more about our work, collaborate, or get involved. Together, we can create healthier, more equitable communities through science-driven public health initiatives.