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ABOUTAt PHBS, we utilize applied cognitive neuroscience to transform public health. Our innovative, evidence-based strategies aim to promote health, prevent injury and disease, and foster healthier communities globally. Through a multidisciplinary approach that combines cutting-edge research, behavioral science, and technology, we develop practical interventions that create lasting impact.
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Vision
To become a global leader in applying neuroscience to revolutionize injury and disease prevention, health promotion, and community well-being through innovative, science-driven practices. Our long-term goals include establishing an applied multidisciplinary research institute—serving as a hub for pioneering research, training, and education—empowering the next generation of health leaders.
Mission
Our mission is to leverage principles from cognitive and social neuroscience, psychology, and public health to develop and deliver evidence-based strategies, interventions, and training programs. We translate scientific research into program development, evaluation, and policy, aiming to bridge scientific discovery and practical application. Our goal is to empower individuals and communities to adopt healthier behaviors and to influence public health policies that promote well-being and health equity.
Core Values
Inclusivity and access for all, emphasizing equity in health.
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Health Equity
We are committed to reducing disparities and ensuring all individuals have access to health resources and opportunities. |
Embracing different perspectives and fostering an inclusive environment.
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Diversity, Equity, and Inclusion (DEI)
We value diversity and cultivate an inclusive environment that respects diverse perspectives and backgrounds. |
Ethical standards, honesty, and transparency in work.
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Integrity
We uphold the highest ethical standards in all our research and services. |
​Partnership, teamwork, and collective effort.
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Collaboration
We believe in the power of partnerships and interdisciplinary teamwork to achieve shared goals. |
Dependability and responsibility.
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Reliability & Accountability
We deliver consistent, trustworthy results and take responsibility for our impact. |
Rigor, precision, and reliance on scientific evidence.
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Science and Evidence-Based Decision Making
Our strategies are grounded in rigorous scientific research and proven methodologies. |
Creativity, forward-thinking, and cutting-edge solutions.
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Innovation
We seek creative, forward-thinking solutions to advance public health. |
Proactive health behaviors, active lifestyles, and wellness promotion.
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Prevention & Wellness
Prioritizing proactive health promotion for sustainable well-being. |
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Are you a student?
We are committed to nurturing the next generation of public health leaders. Learn more about our mentorship, internship, and capstone opportunities for students. |
Scientific Foundation
Led by founder Dr. James DeCarli, our work is rooted in decades of research in neuroscience, public health, and behavioral epidemiology. We explore how early-life trauma impacts brain development and lifelong health, guiding primary prevention strategies that are both scientifically robust and practically effective.
Journey and Inspiration
Inspired by diverse cultural experiences, academic pursuits, and personal encounters with trauma and resilience, Dr. DeCarli’s journey blends neuroscience, public health, and urban planning, neuroscience, and public health—driving innovative, community-centered solutions worldwide.
NeuroPublic Health Hub
NeuroPublic Health Hub. Your central gateway to insights, news, and research at the intersection of neuroscience, behavior, and public health. From here, you can explore "Applied NeuroPublic Health", which offers in-depth articles, research summaries, and expert perspectives aimed at promoting healthier communities worldwide. Discover how science and practice come together to transform health outcomes.
About the Founder
Dr. James DeCarli
Injury and Neuroepidemiologist | Public Health Professional| Researcher
Bridging neuroscience and public health to prevent injury and promote healthier lives.
Injury and Neuroepidemiologist | Public Health Professional| Researcher
Bridging neuroscience and public health to prevent injury and promote healthier lives.
Dr. James DeCarli, Founder of Public Health Behavior Solutions, holds advanced degrees from the University of Oxford in the UK—studying at New College and Mansfield College—as well as from George Washington University’s School of Medicine and Health Sciences, the University of Southern California’s Keck School of Medicine, and the USC Price School of Public Policy. In addition to his academic achievements, he is a Master Certified Health Education Specialist (MCHES), an advanced credential from the National Commission for Health Education Credentialing for experienced professionals, and is certified in Trauma Model Therapy, reflecting his commitment to evidence-based, trauma-informed approaches. His diverse academic and professional background provides a comprehensive understanding of how biological, social, and environmental factors intersect to influence health outcomes. With extensive experience in developing evidence-based behavioral interventions, Dr. DeCarli’s work is grounded in a deep understanding of brain-behavior relationships and the social determinants of health. His research has contributed to innovative models that link early-life trauma to lifelong health outcomes, informing primary prevention programs worldwide. Driven by a passion for health equity and scientific rigor, he leads PHBS with a strong commitment to translating neuroscience insights into practical solutions that improve community health and well-being.
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Outside of my professional endeavors, I am passionate about maintaining a balanced and healthy lifestyle. I enjoy activities that promote well-being and foster a connection with nature, such as snowboarding, surfing, hiking, biking, polo, crew, fencing, running, and traveling—seasonally adapting to the best opportunities for each. I also prioritize nurturing healthy relationships with family and friends, recognizing that strong social connections are vital for overall well-being. Additionally, I believe in the importance of self-care and healthy nutrition, viewing a holistic approach to life as essential for personal growth, resilience, and professional effectiveness.
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Inspired by the values of integrity and humility, I believe that true worth is demonstrated through courtesy, moral character, and ethical conduct—principles I hold dear as an alumnus of New College, Oxford, where the motto "Manners Makyth Man" or in Latin "mores hominem faciunt", attributed to William of Wykeham, reminds us that our true character is defined not by our birth or status, but by how we treat others, regardless of gender or background.
Warm regards, James DeCarli |
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Join Us
We invite you to learn more about our work, collaborate, or get involved. Together, we can create healthier, more equitable communities through science-driven public health initiatives.
