PHBS - Where Neuroscience Meets Public HealthWhile applying a public health approach, PHBS applies cognitive neuroscience research to improve prevention programs that promote behavior change to reduce the burden of injury and disease. We have studied and continue to apply neuroscience research methodology to learn about human behavior and choice concerning risk. Examples include neuroscience models to reduce adolescent risk behavior, and inattention blindness fMRI risk study to validate the risk of baby car seat mirrors to the driver (University of Southern California, Dana and David Cognitive Neuroimaging Center-Graduate student research project). Our research also incorporates psychoneuroimmunology to improve the efficacy of prevention programs for victims of trauma to reduce chronic disease.
We specialize in the prevention of intentional and unintentional related injury, including but not limited to, motor-vehicle occupant (car seat program - Cognitive-based behavioral skills training approach), bicycle/pedestrian, drowning, poisoning, suffocation, burns, falls, traumatic brain injury (TBI), ergonomic/musculoskeletal, intimate partner violence (IPV), youth violence, elder maltreatment, child abuse, and neglect. We also specialize in infectious and chronic disease prevention. When applying cognitive neuroscience to improve public health interventions, we provide, partner, protect, promote, and prevent. |
Cognitive-based ProgramsCognitive-Based Integrative (CBI) Programs are neuroscience-based models that mitigate risk-taking behaviors to improve health and resiliency, behavioral choices, and promote success among children, adolescents, and adults. More... |
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